Find a product idea people actually need
A simple way to turn everyday questions into a focused, useful digital product.
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The independent creator’s field notes
Small ideas.
Real beginnings.
Practical guides to working with AI, creating digital products, and getting your next idea out into the world.
Find your starting point
START HEREYour first product starts
with a better question.
Before you choose a tool or build a page, find one small problem you can help someone solve. Here’s how to begin.
Find your first product idea
A little clarity goes a long way
The reading room.
Useful ideas. Clear steps. Something you can try today.
Turn a good idea into a clear offer
Explain who it is for, what they get, and how it helps—without a wall of jargon.
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Better AI work starts with a better brief
Give your AI assistant enough context to produce something you can actually use.
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The five parts of a useful sales page
A straightforward page structure that answers a buyer's most important questions.
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One useful idea. A week of content.
Build a small content routine around the questions your audience already asks.
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Before you launch: a practical checklist
Check the offer, page, payment, and delivery from your customer's point of view.
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6 guides
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A simple place
to begin.
- 01Find a useful idea ↗
Start with a real question from someone you want to help.
- 02Make the offer clear ↗
Explain what you’re making and why it’s useful.
- 03Get ready to launch ↗
Walk through the experience from start to finish.
Ready for the next step?
Meet the 30-Minute
AI Launch.
A guided workflow for researching an idea, shaping an offer, and launching a digital product with AI.
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